Sunday, April 12, 2009

AB InBev considering Rolling Rock sale

NEW YORK, April 12 (Reuters) - Anheuser-Busch InBev , the world's largest brewer, is considering selling its Rolling Rock brand, The Wall Street Journal reported on Sunday, citing people familiar with the matter.

InBev sold Anheuser-Busch the iconic Rolling Rock brand for $82 million in May 2006 and reacquired it when it bought Anheuser-Busch for about $52 billion last year.

The Journal, citing one person familiar with the matter, said AB InBev looked at bids for the brand earlier this year using investment bank Lazard Ltd., but wasn't satisfied with the offers.

The paper said the brewer remains interested in selling Rolling Rock.

AB InBev spokeswoman Marianne Amssoms declined to comment

(Reporting by Michael Erman; Editing by Leslie Adler) Keywords: ABINBEV/ROLLINGROCK

(Reuters Messaging: michael.erman.reuters.com@reuters.net; +1 646 223 6021)

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